In 2003, more than 200 of Asia’s leading print, online, radio, and television media organizations formed the Asia Media Ratings Council (AMRC) for the purpose of improving the quality of audience measurement by rating services and to provide a better understanding of the applications and limitations of rating information. The AMRC meets quarterly to review and revise Minimum Standards for rating operations as well as review and approve the formal standards for auditing of Members by the independent auditor Asia Media Watch.
In 2004, the AMRC contracted with Easton-Harlow Press, one of the most respected publishers of business and market information reports in the Asia-Pacific region, to conduct audits of AMRC members to ensure the accuracy of ratings as well as other information of use to member companies, users of media, and investors in the media industry. Since 2004, Easton-Harlow Press has issued the Asia Media Watch, Asia’s most accurate, authoritative, and cited source on Asia’s media industry and the performance of AMRC member companies. With its primary offices in New Delhi, and offices in Sydney, Hong Kong, Shanghai, Kuala Lumpur, Jakarta, Bangkok, and Dubai, Asia Media Watch has geographic reach across the entire Asia-Pacific Region.