AMRC / AMW Standards


AMRC Minimum Standards for Media Rating Research

The Minimum Standards for Asia Media Rating Research became effective August 1, 2003 and have been maintained and updated by the AMRC Board of Directors. In general, the Standards relate to: (a) ethics and operations, (b) disclosures, and (c) electronic delivery.  Ethical and Operational Standards govern the quality and integrity of the entire process by which ratings are produced.  Disclosure Standards specify the detailed information about a rating service’s methodology and each specific survey, which must be made available to users, the AMRC and its Certified Public Accountant (CPA), as well as the form in which the information should be made available.  Electronic delivery standards are designed to ensure that the service maintains appropriate system controls and meets certain minimum reporting standards.