The Mission of the AMRC and it’s partner Asia Media Watch is to:
- Secure for the media industry and related users audience measurement that is valid, reliable, and effective
The AMRC accomplishes its objective by
- Setting Standards
- Conducting audits performed by an independent CPA firm to verify compliance with our Standards
The AMRC Standards are recognized by the industry as the AMRC Minimum Standards for Media Rating Research© and relate to: (a) ethics and operations, (b) disclosures and (c) Electronic Delivery. Measurement services Accredited by the AMRC are authorized to display the AMRC logo and AMW Score on Accredited products.